Illuminating Insights

Who we are

Prism Healthcare Intelligence provides a full range of market research services, optimizing expertise in both quantitative and qualitative research.

Why Prism?

Therapeutic Category Expertise
Prism’s team of experts has directed global primary market research studies in key therapeutic categories, including oncology, cardiovascular systems, central nervous systems, neurology, infectious diseases and endocrinology (diabetes).

Diversity of Studies
To meet the unique needs of our pharmaceutical, biotech and medical device clients, our completed studies have utilized a wide range of research methodologies, techniques and tools.

Advanced Analytics
It is our advanced analytics that have set us apart and allow us to provide the strategic insights critical to our clients’ business. For more information on our expertise in this area and the questions we answer go to Research Solutions.

Targeted Reach and Fast Recruitment Times
Prism has immediate access to and expertise with PTM’s gold standard HCP database. Being a sister company has its advantages. With access to the entire population of active MDs and other HCPs, Prism recruits high value targets and eliminates the bias inherent in a limited panel.

Canada’s most robust HCP database includes the following:

  • Extensive email coverage of 84% of MDs, 89% of GP/FMs and high percentages for all other HCP categories
  • Guaranteed accuracy with lists that are continuously updated by 20 data professionals
  • Deep segmentation of MDs into 185 specialties, 86 therapeutic categories, 10 practice locations, amongst others. MDs are listed by full time practice rather than designation.
  • Expanding data for key growth targets, such as prescribing Pharmacists, Nurse Practitioners and Community Health Teams

Our Clients